7 WAYS TO WIN PEOPLE’S COOPERATION (PRINCIPLES OF INFLUENCE)

This involves shaping the way people think and feel.

MAKE PEOPLE FEEL UNDERSTOOD

Spend less time trying to make people understand what you want, and more time making them feel understood. In an ideal world people might make decisions, commitments, and judgments based on logic and sound reasoning. But in this world people act in response to their preference, feelings, and social influence they’re not even aware of. If they trust you and feel that you care about them, they are much more likely to cooperate with you.

FIND COMMON GROUND

Show people how their needs, values, and dreams mesh with yours. To do so, you have to understand their values and concerns. See things from their point of view. Be sympathetic with their feelings. Then show them how cooperating with you can help them achieve what they want.

LISTEN

Listening is the best way to make people feel understood and, at the same time, to find common ground. Ask open-ended questions, the kind that invites people’s careful consideration and honesty. Try to understand what people mean, without getting hung up on the literal meaning of their words. And acknowledge their thought and feelings (which isn’t the same thing as agreeing with them).

DON’T ARGUE

In business(and at home, too) the person you defeat in an argument today may be the person whose cooperation you need tomorrow. Arguments make people stake out positions and defend them. And the more you try to prove them wrong, the harder they will resist you. People may feel  overwhelmed and stop arguing with you. But that doesn’t mean you ‘have won them over. Most of time , when you win an argument, you lose an ally.

CARE ABOUT THE PEOPLE YOU WANT TO INFLUENCE

If you are concerned about the people you’re trying to win over, if you value their needs and dreams, they’ll know it. And they’ll reciprocate. They will communicate more freely, speaking their mind more openly and listening more attentively.

HELP PEOPLE BELIEVE CHANGE IS POSSIBLE

People often know, although they won’t often admit, that they need to change. They feel a vague uneasiness, sensing that things won’t pan out the way they want. But they persist in doing what they’ve always done, thinking they’re doing the best they can. Show them a better way, but more importantly, convince them that it’s possible. Don’t just give them a solution. Offer them hope.

TIME YOUR REQUEST WELL

There’s a time and a season for everything, especially for asking for support .When people are feeling stressed out, anxious, angry, resentful, or threatened, they’re not really receptive. Do what you can to reassure them and to make them feel safe and you increase your chances of winning their support. Look for “moments of influence,” times when they feel capable and confident, and make your bestcase then.