11 Major Tips for using Facebook Live
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1. Tell people ahead of time when you're going to broadcast Build anticipation by letting people know when you'll be broadcasting live. Promote, promote, promote: A Facebook spokesperson said those who tease upcoming Facebook Live broadcasts tend to have higher viewership than those who don't.
2. Go live when you have a strong connection
Check to make sure that you have a strong signal before going live. WiFi tends to work best, but if you can't find a nearby network, you'll want a 4G connection. If you have weak signal, the 'Go Live' button will be grayed out.
3. Write a compelling description before going live.
A great description will capture fans' attention and help them understand what your broadcast is about.4. Ask your viewers to follow you and receive notifications when you go live
Call out that your audience can tap on the Follow button on live videos and videos that were live and then opt-in to get notifications the next time you go live.
5. Say hello to commenters by name and to respond to their comments
Your audience will be thrilled to hear you mention their name and answer their questions when you are live.
6. Broadcast for longer periods of time to reach more people
The longer you broadcast, the more likely people are to discover and invite their friends on Facebook to watch the video. We recommend that you go live for at least 10 minutes, and you can stay live for up to 90 minutes.
7. Pick the right time!
Are afternoons better than mornings? What about late at night? While there’s no magic answer for everyone, you’ll eventually find the sweet spot for your audience by experimenting with different times. A good place to start is your Facebook page's Insights section: You'll be able to see when most of your followers are online, which will more than likely correlate with when your broadcast's reach is highest.
8. Invest in some equipment: No one wants to watch a shaky live stream. Consider buying a tripod or other professional-level tools, especially if you’re taking viewers on a tour. You can also get creative by putting your phone against a stack of books or against a coffee mug. Be sure to check the shot before going live.
9. Get the lighting right:
Pick a spot with good lighting or go outside, but don’t have the light directly behind you (it’ll wash you out).
10. Sound good:
Too many broadcasters overlook sound. If you're in a loud space, you're going to need some kind of external microphone to make sure your viewers can actually hear anything.11. Be creative and go live often!
Try different types of broadcasts - and go live frequently - to keep your audience engaged.
Read also: Big Changes to Facebook Android app (New Feature you'll actually love)
Visit live.fb.com for more tips and ideas.
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